O'Reilly buys IRP naming rights
Auto parts maker O'Reilly has signed a naming rights deal with Indianapolis Raceway Park, becoming the third major facility on the NASCAR championship to do so, alongside Lowe's Motor Speedway and Infineon Raceway.
The track entitlement agreement gives O’Reilly Auto Parts naming rights to the famed multi-use motorsports attraction, host of the Mac Tools U.S. Nationals, the world’s oldest and most prestigious drag race, and the Kroger SpeedFest, which includes the Kroger 200 NASCAR Busch Series race.
The new name for the facility is O'Reilly Raceway Park at Indianapolis. Owned and operated by the National Hot Rod Association (NHRA), the facility thrives as one of the busiest multi-purpose auto racing venues in the United States and features a quarter-mile drag strip, .686-mile asphalt oval and a 2.5-mile road course.
The naming rights agreement comes at a time when the facility is in the middle of a modernization project. The remodeling project has included improvements to the racing surfaces on the drag strip and oval, as well as the construction of new skybox suites at the drag strip and installation of new SAFER-barrier walls at the oval track.
"We are extremely excited about this partnership with O’Reilly Auto Parts and feel it will be a great benefit for the racers, fans and extended motorsports community," said Ron Anderson, the track's general manager and sales and development director. "We are proud to be able to provide O’Reilly Auto Parts with a significant branding and marketing platform at one of the nation’s busiest motorsports facilities, in the world’s auto racing capital of Indianapolis."
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